The first paragraph of your profile serves to briefly introduce your business. This is the text that will appear the most often, both in search results and site highlights.
In the first or second sentence, it is advisable to mention your business' main activities and the primary municipality or region where it is located.
(ex: We are a small familly farm located in the county of Frontenac near Kingston. We specialize in winemaking.)
Afterwards, more detailed description of your business can be added. It is important that the text you use is not copied word for word from elsewhere. For example, if you wish to use the text from your own website, it is better if you paraphrase its content.
Doing otherwise will reduce your visibility on major search engines such as Google. The same goes for articles or recipes you wish to submit. The more unique your content is, the more likely you will appear on search indexes.
Concerning the different bundles
The basic bundle allows you to set up your business profile. You may specify your geographical location and submit a general description of your business. This service is offered free of charge upon registration.
Choosing the premium bundle allows you to set up a gallery, write articles, and submit recipes. You can also add your business website to your profile and publish messages to keep your clients informed.
The VIP bundle gives you greater priority and will greatly increase the chance that you appear throughout the site's highlights. It also increases the size of your gallery and frees up your profile page.
Other tips to help set up your profile
Not sure what to write? You may include a brief overview of your business history. A more detailed summary could be the topic of an article. You generally want to mention elements that differentiate you from your competetion. This can include cultivation techiniques, rare cultivars, or a special method you apply when transforming products.
As this is a landing page, your primary goal is to attract the attention of your potential customers. Try not to go in too much details. If you wish to elaborate on a particular topic, submit an article instead.
As always, the most important details should be mentioned first.
Make sure to share any content you add with whichever social media you use. This will help increase your overall visibility.
If you've accessed the PREMIUM or VIP tabs at the top of the page, you can view below examples of article titles that can serve as inspirations.